Introducing a new category in Beauty- Edible lip balm!

Makeup wearers unknowingly ingest a large amount of lipstick over the course of their lifetimes. The numbers are shocking, some studies claim it is 4 lbs, some say 7 lbs, but these numbers can vary from person to person.Either way, it’s a fact, we unknowingly ingest products every day that have potentially harmful ingredients. And according to the Campaign for Safe Cosmetics, metals such as lead, arsenic and mercury might be hiding in your favorite lipstick. What makes this all even scarier is that makeup companies aren’t required to list heavy metals on the ingredient label, so you may not even realize that they’re there!

What’s more concerning about all of this is that babies, children, adolescents and pregnant women are particularly vulnerable to the negative effects of toxic chemicals. And while it’s important for everyone to limit exposure of toxic ingredients at every stage of life, it is most important during critical periods of growth such as gestation, childhood, puberty and pregnancy. Exposure of even small amounts can be particularly harmful during these periods of growth and development, potentially leading to negative health effects later in life. We’re working to make a safer lip balm, a lip balm that would even be safe if you chowed down on the whole stick! (you know, if you’re into that sorta thing)

If you have a child, you know that whatever you place near a baby’s lips will end up in their mouth, then their stomach. That’s why we created the first balm that is made as actual food! This balm is made in a kitchen, not manufactured in a cosmetics plant. It carries a nutrition label, is compliant with food regulations, and has three simple, organic ingredients: organic coconut oil, organic beeswax and organic extra virgin olive oil. Moreover, it is completely free of preservatives, colors, and fragrance. And like all of our products, this balm is never tested on animals. What more could you ask for?

If you’d like to find out more about this new product, click here. Check out our instagram page you can enter for a chance to win a set of lip balms! (Contest Ends September 30th, 2015)